sample impact report · communities.inc

the quarter, at a glance

Joy Cold Brew's contribution kept fifteen communities running, and put 91 cents of every dollar into the room.

gatherings funded across 15 communities

2,840

people who showed up, in person

91%

of every dollar straight to the work

who you reached

2,840 people, communities and fandoms.

communities recommend. fandoms buy. your fifteen groups covered both halves of the loop, and here is who was in the rooms.

25–34

44%

18–24

28%

35–44

18%

45+

10%

61% women · 35% men · 4% nonbinary

top metros: los angeles, new york, austin

communities identity-based · who they are

sober-socialgen z singles & socialswomen 45–55

fandoms passion-based · what they love

readingrunning & fitness crafting & makingtabletop & gamingcoffee

these are people who find what they love through the groups they belong to, and who stay loyal to the places that show up for them. skews creative, gen-z and younger millennial.

inside three of the fifteen

fandom

los angeles book club

65% women 45–55 · book lovers

12 weekly meetings · 280 attendees

launched quarterly author talks (85 people at the first).

fandom

new york running crew

55% gen z · all fitness levels

24 runs · 1,440 attendees

launched a beginner training program (22 new runners).

community

austin mocktail society

60% gen z singles · sober-curious

11 meetups · 385 attendees

started monthly mixology workshops (30 capacity, 40+ waitlist).

what people said

the room, unfiltered.

real quotes from real gatherings, and a few examples of how Joy Cold Brew was woven in. brought in by the organizers, not inserted around them.

this is better than la colombe.

member
new york running crew · unprompted

i love this, and i’m not a big coffee person.

member
austin mocktail society

i love these, but too much sugar for every day. more of a treat.

member
los angeles book club

new york running crew · trackside, after a run

“thanks for showing up and not making it weird.”

earned, not paid · an organizer’s own post about the day

an organizer chose to post about Joy Cold Brew being there. that one post reached 3,377 people and got 60 shares, none of it paid for.

the honest ones matter as much as the raves. that sugar note is the kind of signal a focus group never surfaces, and you got it because the room trusted the room.

community feedback

how members felt about it.

94%

were aware a partner was supporting their community

89%

knew it was Joy Cold Brew

92%

positive sentiment toward the support

from a voluntary survey of 240 members across the fifteen communities, fielded march 2026. figures describe member awareness and sentiment, not a controlled brand-lift study.

photo gallery

real rooms, real people.

representative images from real communities. delivered set is limited to gatherings with photo releases on file, for your organic use with attribution to the community.

a run club jogging toward the camera on a sunny sidewalk, a small dog leading the way — a run crew, out together

a large group of members and their dogs gathered in a courtyard — turnout in force

a speaker addressing a full room of seated members in a cozy cafe — an author talk, a full room

members coloring and creating around a long table covered in supplies — hands-on hours with a creative, loyal room

a smiling member holding up a can of Joy Cold Brew at an outdoor gathering — Joy Cold Brew, in hand and in the room

five friends standing together, smiling, name tags on — the belonging that builds affinity

where your $35k went

91% to the work.

91%

toward mission · $31,850
admin & compliance · $3,150

toward mission$31,850

space rental$9,650

equipment & materials$7,050

organizer compensation$9,050

community vetting & coordination$3,000

impact measurement & reporting$3,100

administration & compliance$3,150

nonprofit administration$2,150

legal & compliance$1,000

what's next

already in motion.

just booked
los angeles book club is launching a summer reading series with outdoor meetups.
on the calendar
new york running crew is running its first community 5k, 150+ expected.
in the works
austin mocktail society is moving into restaurant pop-ups.
coming online
15 new communities onboard next quarter, including nashville, a gaming collective, and an olympics superfan group.

what this means

this isn’t a one-off activation. it’s a standing presence in people’s lives.

your support powered 15 communities this quarter, 47 gatherings where 2,840 people showed up because an organizer had the space, the materials, and the time to build something worth showing up for.

brand-resistant rooms took Joy Cold Brew in on their own terms and told you things no survey would. that's the difference between being sampled and being adopted, and it's what steady backing buys.

what you built.